1. The
financial industry applies LCD advertising machines in the financial industry to provide the fastest and latest financial consulting, company introductions and other related consultations, and the addition of LCD advertising machines to banking services can realize a series of services such as customer queuing and business inquiries , So that the bank service process is faster, but also saves customers' time and improves service efficiency. In some other financial industries, remote control can also be realized, so that financial institutions in different regions can be connected, and mutual economic benefits can be improved.
, the main effect of the application of LCD advertising machine in the education industry is to provide students with information about domestic and foreign news during their breaks, increase students’ knowledge of the outside world, and play safety education at any time on the playback page of the network LCD advertising machine. Information, targeted at hot education news, reminds students of safe behavior in a targeted manner. You can also use the LCD advertising machine to broadcast school news, which can reduce the amount of school newspaper publication, and broadcast relevant school information in the LCD advertising machine, which may be more attractive to students.
3. The transportation industry
. In the transportation industry, China is constantly developing various transportation routes. For various transportation centers, such as railways, airports and other areas with relatively large traffic, LCD advertising machines can broadcast passengers’ messages in time. Shift information reminds passengers of related events to avoid delays in the itinerary. In the playback interface, you can put local travel advisories to provide information such as travel routes and weather conditions for foreign passengers, and it can also comfort passengers who need to wait.
4. The hotel industry
LCD advertising machine can also display information in the public area of the hotel, which can provide customers with a full range of hotel services information. For example: hotel map, room usage, cuisine recommendation, discount activities and other information content. In addition, when necessary, the LCD advertising machine can also develop related hotel operation support based on the hotel's original system, such as hotel automatic check-in and account number inquiry services.
can help users immediately release content information such as shopping guides, products and promotions. The rich display functions and bright colors of the LCD advertising machine can effectively enhance the shopping experience of consumers, while also helping users simplify the information release process, and ultimately improve the sales performance of users in the retail industry.
3. Features
1. Digitalization of technology The
media industry's reliance on technology is particularly obvious. The function of LCD advertising player has been upgraded from providing simple VCD playback to DVD audio and video effects. The original CRT display is gradually being replaced by lighter and thinner LCD displays. LCD advertising players have become the trend of future radio and television development.
2. Wide audience The large number of
mobile audiences is the biggest advantage of the LCD advertising machine audience. This feature makes the LCD advertising machine have a wide living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains.
3. Instant dissemination
The emergence of LCD advertising machines allows mobile people to watch TV anytime and anywhere, and obtain more updated information, which greatly meets people's demand for information in a fast-paced society and also enriches the cultural life of citizens. Even when passengers are in a traffic jam, they can alleviate their worries by watching clear and interesting TV programs.
4. Monopolistic dissemination
The audience targeted by the LCD advertising machine is in a relatively passive state of "moving", and there is basically no option of "remote control" for the preset communication content of the LCD advertising machine, and it is good for a certain preset. The content of the broadcast must be seen, unless you close your eyes and do not watch, you must accept the broadcast content. This monopolistic communication of LCD advertising machines is conducive to cultivating the consciousness or habit of the public to watch the same programs and advertisements on LCD advertising machines in a group. From a psychological point of view, consumers who are on the move or in a car will be "nothing" The free time of “workable” will also spontaneously make it search for more information, so as not to interfere with the information dissemination of liquid crystal advertisements. For some preset content (such as advertisements), the dissemination effect is better. So that the effect of advertising can be guaranteed.
5. High performance-price ratio
LCD advertising can broadcast different programs and advertising content according to different audiences, making each time slot a prime time for advertising.
6. Bringing new opportunities to customers
The broad audience of LCD advertising players is the most comprehensive range of consumers, so it is easier to get the attention of consumers, so that advertising is more in place and more influential.
First, the extremely high advertising reach rate can quickly and effectively launch an advertising offensive. Due to the special dissemination method of LCD advertisements and a wide range of dissemination channels, especially public transportation such as buses and taxis, they drive on the road for ten hours a day. , Can deliver advertising information to tens of thousands of people.
Second, compared with newspapers, radio and other media, video advertising costs per thousand people (CMP) is relatively low, only one-tenth of the cost of newspapers, radio and other media per thousand people, relatively saving advertising expenses.
Third, compared with the cable television media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger attention is high.
Fourth, compared with outdoor advertising, it has stronger readability, visibility and completeness of information disseminated.
Fifth, TV advertisements have stronger three-dimensionality, more vivid colors, and more continuous actions. Compared with print advertisements, they have more advantages and are especially suitable for brand image promotion.
